Monday, January 17, 2011

"Green Hornet" Has Sting At Box Office

‘Green Hornet’ a Hero for Sony Pictures

“The Green Hornet” was No. 1 at North American theaters over the weekend with about $34 million in ticket sales — proof that a studio, in this case Sony Pictures Entertainment, can fix a troubled movie on the fly. After a sneak peak for “The Green Hornet” was greeted with ridicule from fanboys last summer, Sony performed triage. The film, based on the 1930s radio serial and 1960s television show, was re-edited, new scenes were shot and the advertising plan was reworked. The upshot: While sales were on the squishy side for a 3-D release costing at least $110 million, “The Green Hornet” is far from the flop that many expected. 

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